Does the below sound familiar to you?

“Selling to prospects isn’t our problem; getting in front of them is.”

If so, let me show you how to do exactly that – get in front of your dream prospects – using a simple sales process that starts with a cold letter or email.

Not convinced? Of course not. And I get that. So what if I was to say:

Would you believe, two decades ago I wrote a letter to the CEO of HSBC, who replied personally, and teed up a meeting the three of his key execs?

Well, I did. Have a look below and see for yourself.

I’ve been doing it ever since – but this is the letter that really proves the point.

What’s more, carry on reading and I’ll show you exactly what I’ve learned over the years, and how you can engineer meetings with the prospects you’d dearly love to do business with.

Frankly, the world is full of sales teams who say the same thing – ‘Get us in front of the right prospects and we close deals.’

But there lies the nub of it: getting in front of the right person, at the right time.

So let me show you how to create a sales process that bags sales meetings with dream prospects.

Not just any old meetings either – C level – with prospects that smash sales targets.

Here’s how it all started for me, way back in 2002. I’ve been refining this process ever since.

I was selling e-learning packages. I wasn’t doing well at all.

So here’s what I did – and it worked so well I’ve been doing it ever since.

Would one big, new client smash your targets?

I thought if I could land one of the big banks, all my problems would be solved: I’d smash my sales target and only have one client to deal with.

So I wrote the CEO of HSBC a letter.

I’m not making this up, here his reply:

This reply to my sales letter – 2 decades ago – started my career

Unsurprisingly, what I said to him, worked with the other banks too:

You’ll see the sales letter I sent, and the formula I used, at the bottom of this page.

Here’s the biggie though: it wasn’t a typical sales letter. And that point is critically important.

I wasn’t needy. I wrote it from one business exec to another, and I genuinely thought my time was worth just as much as his.

But here’s the funny thing. Once you have a sales letter that opens doors, you can use it on all your prospects.

See for yourself – I’m not making this up, here’s another reply from a different bank:

Of course, it didn’t hit the mark every time – but that’s when it got really interesting.

Whenever I got a reply saying, “I’ve passed it on to so-and-so” I found that always led to a meeting.  After all, when your CEO asks you to have a look at something, what do most people do?

Strangely enough, I also got results from the, “Thanks, but no thanks” pile.

This ‘thanks-but-no-thanks’ letter below got the ball rolling and eventually led to a meeting. Have a look below to see how.

Although I was being brushed off, the replies still came from the CEO’s office, with their signature on. So every quarter I’d send another letter along the lines, “Perhaps a meeting would still be beneficial?”

All these years on, and I’m still bemused why sales peeps shy away from this approach. It works wonders.

I wrote the letters which got the above replies two decades ago now, and I’ve been helping folk get C level meetings ever since.

What’s more, when you have something powerful enough to catch the attention of somebody senior enough, you can use it again and again – on as many prospects as you can find.

I soon found out the letter or email is just the start of the process, whether they reply or not.

The process I have developed will tee up the kind of meeting you normally go to great lengths, and vast expense for.

Frankly, if you sell something that is either complex, has a long sales cycle or expensive then we really should talk (especially if you have all three).

As I say, I’m biased, but you have little to lose by seeing how I can help you. It’s a sales process that opens doors – doors that your dream clients sit behind.

It’s popular with sales teams too.  Overnight they became comfortable putting decision makers in their cross hairs.

This is the process that works time and time again

Here is the process I use – or rather, part of the process I use. It’s helpful, but incomplete.

There’s a lot more to it, and I make it very easy to see who is keen, and who is not.

My service is an investment that gets you in front of your dream prospects, again and again.

Think how much you pay for lead generation now – and more importantly, how good those leads are.

But imagine putting together a list of dream clients, and then booking meetings with them.

Even if only a handful meetings happened, I suspect they’d be meetings that could transform your results.

And imagine landing just one prospect on your list. Would that smash your sales target? And let’s not forget about your bonus either.

Of course, I’m biased, but seeing as you’ve read this far, you’ll take my point? Frankly, it’s an approach that works.

It doesn’t matter whether you sell a service, a product, or both.

And don’t forget, if you sell something complex, exensive or has a long sales cycle, this process works a treat.

Still not convinced?

Let’s start with the letter that got the above replies.

You can see it here.

Or perhaps you’d just like to sound me out and see if I can help?

Please do give me a call on 0333 222 4363.